Brad Kort is president of Web 2 Market, which he founded 21 years ago in a spare bedroom. His goal was to help small- and medium-size businesses use the web strategically. He can be frequently found at the bottom of Lake Michigan in his scuba gear and welcomes anyone who would like to join him there. Web 2 Market provides data-driven Magento digital marketing, custom development and hosting. Being data-driven means using the vast array of analytics data and tools from vendors like HiConversion. The proper use of these tools can provide deep insights into your clients, how to generate more traffic and how to convert that traffic into sales.