The Magento Association is thrilled to announce our partnership with Google, continuing Google’s investment in and support of Magento’s mission. This announcement comes at a time when merchants, agencies and the platforms they rely on are working to provide seamless, efficient customer experiences over a variety of connections the world over. From Google:
Google’s long-standing mission has been to organize the world's information and make it universally accessible and useful. Through joint programming with the Magento Association, learn about the benefits of building fast, engaging websites, discover how Google Pay can improve the checkout experience, increase conversion rates, and simplify payments and explore how Shopping Ads make it easier than ever to place your products in front of millions of online shoppers at the right time. We seek to help retailers meet their customers’ needs at all stages of their shopping journey, from discovery to engagement to conversion.
Google has been leading efforts to improve web performance to deliver better user experience for many years, including through leading tools like Lighthouse. Earlier this year, Chrome announced Core Web Vitals, and Search announced the intent to factor page experience metrics into ranking criteria.
Beginning early 2021, be on the lookout for thought leadership, engineering details and actionable insights from Google, Adobe and Magento Association as we explore the limits of what is possible.