Our Mission

To advance and empower the global Magento Open Source community through open collaboration, education, and strategic leadership, ensuring a sustainable, innovative, and accessible future for all who build with Magento.

The Heart of Magento

The Magento Association is the home of the global Magento Open Source ecosystem - a diverse, driven, and collaborative community shaping the future of open commerce. We exist to connect people, champion ideas, and create opportunities for meaningful contribution.

Our members include developers, merchants, agencies, technology partners, and advocates who believe in the power of open source to drive innovation, enable inclusion, and build lasting impact. Together, we steward the Magento Open Source project and its ecosystem with transparency, purpose, and shared ownership.

 

Our commitments

Everything we do at the Magento Association is guided by six core pillars. These represent the strategic focus areas that shape our initiatives, help us prioritise resources, and reflect our commitment to the community

Community Engagement

We bring together people, ideas, and initiatives to foster connection, learning, and belonging.

  • Meet Magento event series and global meetups
  • Town Halls to share progress and gather feedback
  • Volunteer and committee opportunities
  • MA Connect: our platform for real-time, virtual community interaction
  • Peer groups for developers, merchants, solution providers and beyond

We are stronger together, and we create the spaces to grow.

Magento Open Source Code

We champion the health and evolution of the Magento Open Source project.

  • Driving innovation through contribution days and leaderboards
  • Encouraging meaningful pull requests with badging and incentives
  • Advocating for community-led enhancements
  • Aligning contributions with developer education and certification

This is open source with purpose: practical, progressive, and powered by the community.

Magento Marketing

We elevate Magento’s voice in the eCommerce ecosystem.

  • Sharing success stories and case studies through the Commerce Co-op
  • Highlighting innovation and best practices
  • Amplifying underrepresented voices via the Diversity & Inclusion Committee
  • Producing media like podcasts, newsletters, and thought leadership content
  • Crafting clear, consistent messaging that reflects our open source values and vision

Magento deserves a seat at the table. We make sure it’s heard.

Open Collaboration

We connect the ecosystem and lower the barriers to entry and contribution.

  • Licensing and supporting Meet Magento events
  • Running Town Halls and maintaining transparency in governance
  • Enabling cross-role collaboration between developers, merchants, PMs, and architects
  • Building strong ties across the open source and commercial sides of the ecosystem

We build bridges that last, and we keep them open.

Growth & Governance

We ensure sustainable progress through robust leadership and clear direction.

  • Strategic planning from a globally representative board
  • Prioritising resources for long-term community benefit
  • Evolving our governance model as the ecosystem grows
  • Providing clear opportunities for involvement at every level

We're building mechanisms for enduring success.

Liaising with Adobe & Back Office

We represent the community’s interests in our ongoing partnership with Adobe.

  • Providing feedback loops between the community and Adobe teams
  • Collaborating on shared goals around platform improvement
  • Managing Association operations and administration with transparency and efficiency

We speak with one voice and we make it count.

Our Board

Our growing board brings together leaders and changemakers from across the Magento and wider open source ecosystem.

From developers and founders to merchants and educators, each board member brings deep experience and a unique perspective. Together, they set the strategic direction of Magento Open Source and The Magento Association, champion community priorities, and work to ensure Magento Open Source remains open, sustainable, and community-led.

Elected as part of a fair and open election process, the board reflects the diversity and strength of our global ecosystem, and is united by a shared commitment to collaboration, innovation, and transparency.

Viacheslav Kravchuk 

Board Director & Chair

Founder & CEO of Atwix, Slava has been a driving force in the Magento ecosystem since 2010. Under his leadership, Atwix became the top contributor to Magento Open Source.

As Board Chair, Slava is committed to strengthening community engagement, enhancing open source contributions, and ensuring Magento's future remains in the hands of its global community.

Vatsal Shah 

Board Director & Vice President

As Vice Chair of the Magento Association, Vatsal brings a global perspective and a deep commitment to community-driven growth. With over 18 years of experience transforming IT and digital organizations through his firm, Pragmatic Consultancy, he has mentored hundreds of CEOs and trained thousands of professionals.

Vatsal is passionate about empowering the Magento ecosystem through strategic leadership and inclusive collaboration.

Danny Verkade 

Board Director & Treasurer

As CTO of Cream and a Magento Master, Danny brings over 15 years of hands-on experience in eCommerce innovation. A co-organizer of Meet Magento Netherlands and long-time community advocate, he’s passionate about open source collaboration and practical governance.

As Board Secretary, Danny helps guide the Association’s strategic direction while championing transparency and community-first leadership

Laura Folco 

Board Director

Laura is an independent Magento developer and consultant with over 25 years in eCommerce and a focus on Magento since 2010. A former Magento U instructor and active member of the Mage-OS Business Control Committee, she brings a strong voice for freelancers and small businesses.

On the board, Laura champions transparency, accessibility, and deeper community engagement.

Vijay Golani

Board Director

Vijay is the Co-Founder and CEO of Evrig Solutions, a Magento Master, and an Adobe Commerce Trainer with over 15 years in the ecosystem. Since 2009, he has been a driving force behind community engagement in India and beyond - organizing Meet Magento India, leading Contribution Days, and speaking at global events.

As a board member, Vijay is focused on rebuilding community confidence, expanding paid membership benefits, and ensuring Magento remains a thriving, open platform for developers and merchants worldwide.

Ollie Hunt

Board Director

Ollie is the founder and CEO of Tap Door, a craft beer marketplace built entirely on Magento Open Source, and co-founder of Dev Team, a development agency. With a strong belief in owning your tech stack, Ollie advocates for open source commerce and merchant independence.

As a board member, he brings a merchant's perspective, focusing on transparency, community-driven innovation, and ensuring Magento remains a viable platform for businesses of all sizes.

Sonal Puri

Board Director

Sonal brings over 20 years of experience scaling global tech and eCommerce organisations. As former CEO of Webscale, she led the company in supporting thousands of merchants, many powered by Magento. Now serving as VP of Global Business Operations at Check Point Software, she focuses on transformation and enablement at scale.

A strong advocate for diversity and merchant success, Sonal is committed to building a secure, inclusive, and sustainable future for the Magento ecosystem.

Jakub Winkler

Board Director

Jakub is the founder of qoliber, a Platinum Member of the Magento Association. For more than a decade, he has been an active contributor to the Magento ecosystem, providing technical expertise, community feedback, and new ideas to strengthen the open-source project.

Jakub is passionate about fostering collaboration and transparency. He advocates for reviving hackathons, encouraging agencies to contribute financially and with code, and creating more opportunities for developers to experiment and innovate. With his energetic and hands-on approach, Jakub brings both leadership and a strong community voice to the Board of Directors.

Ritesh Somani

Adobe Board Member

Ritesh is a Principal Product Manager at Adobe, focused on delivering value-added services for Adobe Commerce and Magento Open Source. With over 15 years of experience across firms like Intuit, Visa, and PayPal, he brings a deep understanding of commerce and payments.

On the board, he helps strengthen collaboration between Adobe and the community to keep Magento open, robust, and merchant-focused.

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