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Author: Vatsal Shah

Vatsal Shah offers transformation and growth to organizations and individuals by creating inner drive. He helps them elevate their brand and profitability. He founded Pragmatic Consultancy in 2008 with this mission. As a business coach, he championed transformations of 59 IT, e-commerce, retail and manufacturing organizations. This also includes leading Magento solution and technology partners. His clients spread across India, China, the U.K., Africa and the USA, and he has trained more than 6,100 people and 162 CEOs. He has conducted 13+ e-commerce workshops empowering 267 merchants in India. He is a contributor and speaker at Meet Magento India, Singapore and the U.K. He shares e-commerce knowledge on his blog at