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“Search is king for e-commerce. The seamless integration with Adobe Sensei that provides Live Search and Product Recommendations functionality gives Magento (now Adobe Commerce) the power to enrich the shopping experience significantly."
—Alessandro Ronchi, Bitbull, on behalf of the Magento Association Content Committee
COVID-19 was one of the defining moments of 2020, and its impact on how we connect, work, shop and entertain ourselves still reverberates today. One of the most profound shifts we’ve seen during the global pandemic is the significant and almost immediate acceleration in e-commerce. According to Adobe’s Digital Economy Index, the pandemic gave ecommerce an extra $183 billion boost in the U.S. within the last year, as consumers flocked online to meet their daily needs and mitigate the spread of the virus. And, as significant as the changes were on the consumer side, the shift to digital among companies serving business buyers was even more dramatic. According to a McKinsey report, 85% of business-to-business (B2B) companies shifted their models to include digital commerce in 2020.
In today’s digital economy, the idea that brands must better understand their customers’ path to purchase and provide a compelling shopping experience is no longer a competitive advantage — it has become table stakes whether you’re a direct-to-consumer (D2C) or a B2B brand. In order for brands to thrive and win at customer experience management (CXM), it’s imperative that they seize the opportunity now to invest in e-commerce capabilities that will enable them to anticipate and understand their customers’ needs as well as address their pain points.
At this year’s Summit, we’re announcing new capabilities for Adobe Commerce powered by Magento (formerly Magento Commerce) that extend the intelligence of features like Product Recommendations and Live Search. An upcoming integration with Adobe Sign means a more seamless commerce experience for any transactions that require e-signatures as part of the checkout process. Lastly, a new financial solution with Wayflyer enables merchants to focus their efforts on taking control of the business and accelerating growth.
AI-powered live search
When it comes to online shopping, consumers expect to find what they’re looking for quickly and easily. For merchants, directing shoppers to the most relevant search results without delay can become a competitive advantage. To that end, we’re excited to announce that Adobe Commerce merchants can now add AI-powered site search to their online storefronts. Powered by Adobe Sensei, our AI and machine learning technology, Live Search grants our merchants “searchandising” capabilities to provide their customers with fast, personalized, search-as-you-type results that become smarter over time, based on ongoing AI-driven analysis. Because Live Search relies on the same product catalog metadata as our Product Recommendations feature, it can be easily enabled for merchants that have already implemented Product Recommendations. Live Search also offers robust reporting on search queries to help with merchandising. For example, analysis of popular or top searches can help inform the merchant on what future products or bundling of existing products to offer in their storefront. Another example, after seeing which search queries are producing zero product results, the merchant can update the algorithm to recommend other products in their catalogue that may fit the bill for what the customer is looking for.
Adobe Commerce merchants will soon be able to integrate Live Search to their storefront by downloading the extension in the Magento Marketplace. The new capability will be generally available to Adobe Commerce merchants in the second half of 2021.
For more information about the commerce innovations coming out of Adobe Summit, check out “The New Commerce Imperative” session from 27 April.