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Meet Your Board: Hilda Fontana of LD Products

Tell us a bit about your background and what you do now.

I have worked in e-commerce since 1998 and, as vice president of technology at LD Products, I am responsible for all of technology from the websites to warehouse logistics technology and everything in between. Prior to LD, I was the global vice president of digital technologies at TOMS, where I owned the development and strategy for the global e-commerce platform. I have an eclectic history bringing technical solutions for companies that include the Oprah Winfrey Network, Lehman Brothers, NATO, Reuters UK and the Gallup Organization. I have a bachelor’s degree in computer science and an MBA from the New York Institute of Technology.


Describe your relationship with Magento Adobe.

I have worked with Magento since 2012 in both the community and enterprise platforms.

LD Products has had a relationship with Magento dating back to the Varien code before Varien became Magento in 2010. In 2012, I worked directly with Magento on the split database solution for Magento Enterprise 1.9.    


Do you have any other volunteer or board experience?

I currently serve as treasurer on the board of directors for Sunlight of the Spirit, a women’s retreat organization for women to explore spirituality, which has similar nonprofit reporting responsibilities.


How would you describe yourself in three words?

Innovative, direct and thoughtful.


What are your greatest professional and personal achievements?

Professionally, becoming the type of leader I would actually like to work for. Personally, being a mentor for women who code.


What do you hope to achieve personally by being part of the Magento Association Board?

I hope to be part of something that really makes a difference. I think the potential for the Magento Board to be a true driving force for the community is a real possibility.


What are you most excited about to see Magento Association achieve?

I am hoping it becomes a true driving force representing the Magento community across the spectrum.


Tell us more about yourself. 

I have been with my wife for over 25 years. I love to travel, and I have lived and worked in nine different countries. I have a tendency to see the glass half full, a terminal optimist my family calls me.


What’s your favorite country you have visited, and why?

I couldn’t narrow it down to one. My favorite two countries are Israel and Hong Kong. The cultures of the two countries, although different, both seem to be never ending in what can be experienced and learned. I have lived and worked in both and would go back in a heartbeat to do it again.